The Apple logo on a shop window. Illustrative picture.
Today, or almost everyone is talking about cryptocurrencies. The tech giants are interested without really getting started. It must be said that the business is dangerous.
Cryptocurrencies are showing great promise. You just have to see the heights some projects reach to make this happen. Facebook had seen some interest in it and launched its Libra project. Unfortunately, the relevant authorities and other lobbies quickly dampened the American giant’s hopes. Could others start? Microsoft? Google? Apple maybe?
Would Apple have an interest in launching its cryptocurrency?
The interest and demand for cryptocurrencies has been extremely strong lately. And the trend just seems to be growing. According to Mitch Steves, an analyst at RBC Capital Markets, in a message to investors uncovered by Coindesk, Apple’s next big financial project should be to invest and create its own cryptocurrency.
An analyst thinks so
According to the analyst’s own words, this could bring tremendous additional revenue to the Cupertino company, not to mention the additional profits stemming from the fact that such a move would certainly make the United States the leader in the crypto market for many years to come. “Apple’s user base is 1.5 billion, and even if only 200 million users transacted, it’s still 6.66 times the size of Square. In addition, the revenue opportunity would be more than $ 40 billion in a year. «
The analyst goes on to say that while he believes the Apple Car could be a very good long-term investment for the company, this project poses a much greater risk as Apple would compete with companies like Tesla, companies that have a lot more experience in this industry.
That being said, one of the advantages of cryptocurrencies is that, at least most of the time, these currencies are not controlled or necessarily owned by the same entity as a government or corporation. For a company as large as Apple, the introduction of its own cryptocurrency would violate the principle of decentralized currency a little.