The privacy and cryptocentric browser with its BAT token doubled its user base in 2020. The publisher now has 25 million active internet users every month.
Google continues to largely dominate the global web browser market. And for the online advertising gamer, privacy is definitely not the primary concern. In this niche, however, a browser is growing steadily.
Brave, whose model is based on data protection and the Attention Token (BAT), is growing rapidly. In 2020 the publisher more than doubled the number of its users.
The distrust of big tech drives growth
The browser registered 25.4 million active users over a month. A year earlier this sum had only reached 11.6 million. Something that cheers up its leaders and calms internet users’ loyalty to privacy.
In addition, user growth is accelerating. Brave recalls that in November 2020 it passed the 20 million active internet user mark for its application. Just a few months later, it has risen over 25 million.
And the company intends to continue its momentum in 2021. Several factors give him hope for further expansion of his user base. Its CEO, Brendan Eich, particularly insists on a « global movement for privacy ».
However, the co-founder can also rely on distrust. According to him, « fewer users trust big tech, » which means internet giants like Google and Facebook. The activity of these companies is essentially based on the use of personal data.
An indication in BVT tokens
In addition, GAFAMs in the US and around the world are under pressure. The authorities accuse them of suppressing competition and thus hindering innovation. But Brave primarily attacks the « surveillance economy ».
Internet advertising is based on the constant tracking of Internet users. The publisher is promoting a different model with privacy-friendly advertising. In this regard, Brave relies on its BAT token.
Publishers and authors can thus be paid in tokens. Internet users pay the content producers a fee in the form of evidence. Brave now benefits from BVT support for more than 12 million wallets.
“Brave continues to prove that privacy-conscious advertising that rewards BAT’s attention is not only possible but also in great demand. Brave Ads revenue has increased 28x in the past 16 months. Brave Ads campaigns are now supported in nearly 200 countries. To date, over 2 billion ads have been confirmed. «