Chip Wilson’s holding company brokered the successful exit of Whil Concepts mental health software company to New York-based Rethink

VANCOUVER, British Columbia, February 2, 2021 (GLOBE NEWSWIRE) – Hold It All Inc., the holding company for the business interests of Chip and Shannon Wilson and their five sons, successfully negotiated Rethink Autism, Inc. (« Rethink « ) acquire 100% from Whil Concepts, Inc. ( » Whil « ).

« The Wilson family was the original venture investor in creating Whil’s digital mindfulness, resilience and wellbeing platform in 2014, » said Byron Horner, Chairman of Whil Chairman and President of Hold It All Inc. « We have been a long-time majority shareholder Believes the time was right to exit our investment at an attractive multiple of our invested capital and with the right partner to help Founder and CEO Joe Burton sustain Whil’s exceptional growth. « 

Rethink and Whil are uniquely positioned as both solutions provide companies with tools to help employees, caregivers and educators overcome life’s challenges, reduce absenteeism, improve retention and engagement, and increase productivity . The opportunity to partner is particularly timely given the challenges employees face during the ongoing COVID-19 pandemic and associated home health care assignments.

« We are confident that Whil will be an extremely complementary addition to our collaboration with Rethink, » said Daniel Etra, Rethink’s chief executive officer. “Whil provides a timely and robust digital wellbeing platform that supports employers and employees. Their unique value proposition is backed up by strong partnerships and reputation in the marketplace, resulting in a lasting and growing recurring revenue base. « 

Joe Burton, Whils Founder and CEO: “I am grateful to the Wilson family for their support over the past six years. The merging of the Rethink and Whil platforms creates a category leader that provides unmatched support to employees, carers and educators with world class wellbeing solutions and clinical tools to address all kinds of stressors and mental health issues in our changing world. ”

Whil is the leading digital solution for training stress resilience, mindfulness, sleep, wellbeing and emotional intelligence skills. Our mini-courses and daily sessions are based on decades of experience in neuroscience, mindfulness, emotional intelligence, positive psychology and adult education theory. Currently, over 250 companies are using Whil to reduce employee stress, absenteeism, revenue and healthcare costs while creating a more mindful, high-performance culture.

Learn more about Whil: Website | LinkedIn | Twitter

Rethink Autism, Inc. is a global health technology company that provides cloud-based treatment tools, training, and clinical support to people with developmental disabilities and their caregivers. Rethink’s customers include leading organizations in the fields of behavioral health, employee benefits and education.

Learn more about Rethink: Website | LinkedIn

Hold It All Inc. is the holding company for the business interests of Chip and Shannon Wilson and their five boys. These interests fall under five main areas: apparel, real estate, private equity, passive investing and philanthropy.

Learn more about Hold It All: Website | LinkedIn | Twitter

Katherine van der Gracht, Director of Communications, Hold It All Inc. katherinevdg@holditall.com+1-604-720-0707

Chip Wilson’s holding company brokered the successful exit of Whil Concepts mental health software company to New York-based Rethink
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