IBD publishes ninth annual survey of the best online brokers

Tastyworks is named the best online broker overall, while Charles Schwab and Fidelity remain consistently strong in all categories

Investor’s Business Daily (IBD), a leading financial news and research organization, today announced the results of its ninth annual investor survey of the best online brokers. Tastyworks was named the best overall online broker and was ranked among the top five brokers in all 15 performance categories on the list of best online brokers just one year after its debut. Charles Schwab and Fidelity also impressed again this year: Each ranked among the five best brokers in almost all categories (14 and 13 categories, respectively), including the best online brokers overall. TD Ameritrade and Interactive Brokers rounded off the five best brokers.

Five other brokers – E-Trade, TradeStation, Merrill Edge, Vanguard, and Robinhood – showed one or more areas of strength.

« After such an unpredictable year in the economy and the stock market, investors may be more focused than ever on their brokers and their own investment needs, » said Chris Gessel, IBD’s chief content officer. « We’ve given investors firsthand knowledge of the brokers’ strengths and weaknesses, and created a well-established, trustworthy list that investors look forward to every year when considering which broker to choose or whether to continue an existing relationship . « 

IBD’s list of the best online brokers has always been based solely on objective data obtained from the customers of each broker, as opposed to other broker rankings, which were created from the subjective selections of the editors. The result is honest, unfiltered feedback from investors, including everyone from ETF investors to seasoned options traders who the brokers actively use to implement their investment strategies. The resulting list serves as another pre-eminent educational resource that IBD makes available to the investment community. It’s also a list that investors trust. In fact, 81% of respondents said their chances of doing business with a particular broker increased when that broker was named IBD’s list of Best Online Brokers.

This year’s survey, conducted in collaboration with respected survey partner TechnoMetrica Market Intelligence, analyzed responses from more than 5,000 participating investors to determine which brokers met or exceeded expectations.

This year’s study followed the same two-phase methodology as in previous years. In both phases, online surveys were used to collect data. In phase I, 21 different attributes were used to determine which functions and services of online brokers are most important for investors. Based on these results, the attributes were narrowed to 15 and weights were assigned to calculate the overall customer experience index for each broker. The top five attributes according to investors were: speed / price of trade execution, website security, site performance, stock trading tools and customer service. The remaining 10 consisted of Research Tools, Investment Research, Mobile Trading Platforms / Apps, Portfolio Analysis & amp; Reports, options trading platform, trading ideas, educational resources, margin investing / margin interest rate, access to IPOs and original programming (podcasts, videos, live streams, etc.).

Phase II measured consumer experience and satisfaction with their primary online broker based on these 15 specific attributes. Between October and December 2020, 5,262 investors took part in the survey. To qualify for the ranking, a broker must have had at least 125 customers in phase II.

2021 Best Online Brokers – Overall and by Category

E-Trade / Capital One Investing / ShareBuilder

Portfolio Analysis & amp; Reports:

E-Trade / Capital One Investing / ShareBuilder

Margin investing / margin interest rate:

Original programming (podcasts, videos, live streams, etc.):

Visit Investors.com/BestOnlineBrokers to view the full list of the best online brokers, learn more about this year’s winners, and find broker profiles.

Investor’s Business Daily is a leader in equity research and education. For over 35 years, IBD has been helping countless investors around the world make more money in the market and achieve their financial goals.

Founded by legendary investor William O’Neil with the aim of democratizing equity investments, IBD provides clients with access to the same type of research that Wall Street makes big money. All IBD products and content are based on the CAN SLIM Investing System, which uses historical precedents to identify leading stocks before they rise sharply.

IBD helps clients thrive in the market with unparalleled stock research and education. IBD clients have access to in-house research, including market leading stock listings, exclusive stock ratings, and powerful investment vehicles to help them make more profitable trading decisions. Additionally, IBD offers clients world-class investment education that includes free coaching, interactive webinars, videos, IBD University, live workshops, and more.

IBD reaches investors around the world through its main website, Investors.com, its suite of digital products (IBD Digital, MarketSmith, Leaderboard, SwingTrader and IBD Live), mobile apps, a weekly print edition, social media and more. To find out more about everything IBD has available, please visit www.investors.com.

© 2021 Investor’s Business Daily, Inc. All rights reserved. Investor’s Business Daily, IBD, CAN SLIM and their respective logos are registered trademarks of Investor’s Business Daily, Inc.

Licensing and Reprint Benefits

Eighty-one percent of this year’s survey participants said the IBD Best Online Broker Seal of Approval would increase the likelihood of doing business with a broker. To highlight this achievement, licenses and reprints of the 2021 Best Online Brokers logo and awards are available through IBD partner The YGS Group. For more information, please contact YGS at 1-800-290-5460 or IBDlicensing@theygsgroup.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210125005222/de/

Marisa LamGMK Communications for IBDmarisa@gmkcommunications.com 650.544.3350

IBD publishes ninth annual survey of the best online brokers
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